In response to an invitation from Tourism WA Chairman, Kate Lamont, to provide the Board of TWA with opinions, observations and ideas about future opportunities to better meet the needs of the tourism industry in WA, TCWA, in conjunction with Australian Hotels Association (WA), held a Tourism Industry Leadership Forum on the 16th September 2009 to canvas the views of the tourism industry in WA.
Twenty four representatives from a broad cross section of the tourism industry attended the Forum and a further fifty provided input prior to the Forum.
The Forum reviewed the current services provided by TWA being Destination Marketing, Event Tourism, Industry Development and Visitor Servicing and examined the strengths, weaknesses, opportunities and threats associated with each service provided.
A comprehensive summary of the Forum discussions was provided to Kate for consideration by the Board of TWA and, whilst there were no definitive outcomes from the Forum, the results clearly outlined a strong need for change at TWA.